It all started at a YMCA aerobics class in 1995. Founder Anne Kelly was busy breaking a sweat when she looked around the room and wondered where all the plus size women were finding good plus size workout clothes that weren't just made from cotton. She soon realized they weren't finding any good clothes built with technical fabrics or specially tailored for plus size women's bodies.
Fresh from finishing her business degree in London, Anne was inspired to start a plus size activewear company to fill the gap in the activewear industry and meet the growing needs of active plus size women everywhere.
Junonia®, was founded in 1995 as a catalog company. Rebranded as Juno®Active™ in 2012, the company is now exclusively an online plus size swim and activewear retailer. "Our swim and activewear styles are custom tailored for plus size women; we focus on fabric performance and design so our customers always look and feel empowered."